Arround World’s First Decentralized Advertising Solution in Augmented Reality

ARROUND as the best-decentralized medium for advertising to get solutions in AR is aiming to change the world around. They wish to make use of their augmented reality in actualizing the change. To change the world around us, the platform is the leading the race via the blockchain. They are trying on introducing some attractive and fresh digital surroundings for the world to navigate through.

They aim at creating a decentralized platform for many users to come to exchange their Augmented Reality experiences. That way, advertisers will deduce a new method of attracting and keeping their consumers through the use of campaign programs in AR. They will also move out with high-street retailing points for harnessing the power of voluminous data as well as campaigns. Their objectives are to create a global history in the world. They get assistance through the help of their various global partners who aid in bring out a solution to the markets. The global partner's profound help to them and also give them the opportunity to fully commercialize their special gifts.

The chief aim of ARROUND

The priority of the ARROUND system is to grow the project as fast as could be. They want to get new users involved and also get commercial partners involved. This campaign is to get to the major capital cities around the world. It is so that the organization will drive demand for their product and the ARR token. They aim at using their quality competitive advantages to gain a great share of customers as well as commercial AR markets within two to three years of launching the project.

They plan to take off from Russia. Russia is where their technology base is located. Therefore by 2021, they plan to enlarge their network and lure new partners from Europe, Southeast Asia, as well as the countries of North America. They also aim at increasing the user base to thirty to fifty millions of people.

Plans on how to achieve these goals include;

Filling the AR layer with the best of all quality contents to attract users. They also have contracts with manufacturers of hardware such as AR glasses. Their engagements with creative contractors are also a great advantage in the campaign.

It is worthy of note that ARROUND is trying to adopt the new technological development of augmented reality. They want to use it to create a decentralized solution for an advertisement for offline retailers. The advantages of this are to help them to reach out to potential consumers. They will engage in the method of geo- as well as socio-targeted push alerts and also in-store shopping services.

These services can produce discounts for users who are picking the items they wish to buy. To achieve all these, the ARR activated cameras to help users point out to what they want to buy. This will help them to activate the AR experience. The augmented reality camera is formed to understand visual data as in the packaging and log. Such that it will be able to provide further information about the item once it recognizes it. They are really here to turn things around!

How Will ARROUND Take Command of The AR Market

Arround.io is not the only player in the AR space. Other AR-focused projects such as Arcona, Spheroid Universe and TaDa Time are well-established in the AR niche. Therefore, Arround.io has devised the following strategies to give it an edge over its competition.

1. AR Social to Meet the Public’s Desire to Create and Interact with AR Content

ARROUND believes that there’s an unfulfilled demand for high-quality AR within the general public and by various businesses that want to incorporate AR into their marketing campaigns. ARROUND tries to meet this demand by introducing AR Social.

AR Social is a social network that focuses on augmented reality. Users on AR Social can create, view, and share AR content from their handheld devices such as tablets and smartphones. It also offers access to AR apps and other features such as GPS and Spatial Recognition technologies.

2. Offering Disruptive Mobile Marketing Solutions to Offline Retailers

ARROUND looks into a much-ignored market of offline retailers. Modern day digital and online marketing tools tend to overlook offline retailers. ARROUND has invented an AR advertising model that lets offline retailers engage potential customers through socio- and geo-targeted push notifications. An In-Store AR Shopping Assistant has also been incorporated into ARROUND to generate discounts to customers as they choose what products to buy. The ARROUND App has an AR Camera that recognizes items by their packaging, logos, AR codes (QR code analogs). The AR shopping assistant can then use the information from the AR Camera, socio-demographic data and the user’s personal information to activate the best AR shopping experience for the user.

3. ARROUND Steps Away from The Saturated Mobile Advertising Channel

Mobile advertising is the most popular channel for digital advertising. It’s a channel that has come to involve cutthroat competition and an overwhelming supply of commercial offerings. This has inherently made users weary in various untold ways. ARROUND, therefore, uses augmented reality to bring forth a new, intuitive way of reaching out to prospects and spreading campaign messages. The AR Store offers brand tools to publish both static and animate campaigns quickly and easily. AR AdNet further allows for campaign tracking.

4. AR Store provides a Ready Market for AR Creations

Developers who create or adapt content for AR will find that AR Store is a trustworthy marketplace where they can publish and sell their creations. The store will bring users unique content that can be placed in the real world. Users will also gain access to a multitude of other AR applications, games and virtual guides.

5. ARROUND Is A Backbone for Next Generation AR Developments

Crowd-sourcing and bounty incentives will be used to bring together developers who will create a next-generation 3D spatial AR Map. Developers can then integrate SLAM (Simultaneous Localization and Mapping) data to the spatial map to help them accurately place AR objects.

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